Thoughts
on Surfing
Stories around surf and the ones who live and breathe the salty air, as we explore the essence of surf culture and the heartbeat of the surf industry. A personal vision, where we share our love for the surf life and unveil the latest trends and innovations shaping the surf industry. If you're in the mood, grab your board and paddle out with us.
10 funny facts about surf
SURFING WAS NOT INVENTED IN HAWAII BUT IN PERU. Accordingly to Wikipedia, "the riding of waves has likely existed since humans began swimming in the ocean. In this sense, bodysurfing...
2019 in review
In January, 2019 looked like a promising year. Despite I had no money for whims (as a new wetsuit), my personal life was somehow promising and some exciting things were...
An alternative to surf wax
VAN DER WAAL IS A GRIP SOLUTION INTRODUCED IN 2016 AS AN ALTERNATIVE TO SURF WAX.To start, let’s consider that a surf wax bar costs, on average, 3€. Our product,...
WSL – a dream that became a marketing opportunity that became our biggest marketing error (so far)
We started to test Van der Waal in 2015 and in 2016 we officially launched as product our Performance Series 1.0. Afonso was still working at his full day job,...