Thoughs on surfing

The unpredictability of surf and a leap of faith

The unpredictability of surf and a leap of faith

As a sport, surf is probably one of the most fickle ones. It depends on so many factors and scenarios that predicting what gear will work or not (and how...

The unpredictability of surf and a leap of faith

As a sport, surf is probably one of the most fickle ones. It depends on so many factors and scenarios that predicting what gear will work or not (and how...

An alternative to surf wax

An alternative to surf wax

VAN DER WAAL IS A GRIP SOLUTION INTRODUCED IN 2016 AS AN ALTERNATIVE TO SURF WAX.To start, let’s consider that a surf wax bar costs, on average, 3€. Our product,...

An alternative to surf wax

VAN DER WAAL IS A GRIP SOLUTION INTRODUCED IN 2016 AS AN ALTERNATIVE TO SURF WAX.To start, let’s consider that a surf wax bar costs, on average, 3€. Our product,...

WSL – a dream that became a marketing opportunity that became our biggest marketing error (so far)

WSL – a dream that became a marketing opportuni...

We started to test Van der Waal in 2015 and in 2016 we officially launched as product our Performance Series 1.0. Afonso was still working at his full day job,...

WSL – a dream that became a marketing opportuni...

We started to test Van der Waal in 2015 and in 2016 we officially launched as product our Performance Series 1.0. Afonso was still working at his full day job,...