Thoughts
on Surfing
Stories around surf and the ones who live and breathe the salty air, as we explore the essence of surf culture and the heartbeat of the surf industry. A personal vision, where we share our love for the surf life and unveil the latest trends and innovations shaping the surf industry. If you're in the mood, grab your board and paddle out with us.
A different kind of black friday promotion
Despite we are a business, with sales goals to achieve, we never have been a standard profit-oriented business. Of course that we want to make sales and money, but the...
International Surfing Day
Saturday, 19 will be International Surfing Day. As explained in Wikipedia: “International Surfing Day, held annually on the third Saturday of June, is an unofficial, environmentally conscious sports-centered holiday that...
Customize Your Surf Grip Pads With Our New Tool
One of the advantages of a modular traction pad as Van der Waal, is the capability to adjust to any surfboard layout, size, and surfing style (ie beginner, novice, experienced...
The unpredictability of surf and a leap of faith
As a sport, surf is probably one of the most fickle ones. It depends on so many factors and scenarios that predicting what gear will work or not (and how...
An alternative to surf wax
VAN DER WAAL IS A GRIP SOLUTION INTRODUCED IN 2016 AS AN ALTERNATIVE TO SURF WAX.To start, let’s consider that a surf wax bar costs, on average, 3€. Our product,...
WSL – a dream that became a marketing opportunity that became our biggest marketing error (so far)
We started to test Van der Waal in 2015 and in 2016 we officially launched as product our Performance Series 1.0. Afonso was still working at his full day job,...