Thoughts
on Surfing

Stories around surf and the ones who live and breathe the salty air, as we explore the essence of surf culture and the heartbeat of the surf industry. A personal vision, where we share our love for the surf life and unveil the latest trends and innovations shaping the surf industry. If you're in the mood, grab your board and paddle out with us.

The unpredictability of surf and a leap of faith

As a sport, surf is probably one of the most fickle ones. It depends on so many factors and scenarios that predicting what gear will work or not (and how...

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WSL – a dream that became a marketing opportunity that became our biggest marketing error (so far)

We started to test Van der Waal in 2015 and in 2016 we officially launched as product our Performance Series 1.0. Afonso was still working at his full day job,...

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