Thoughts
on Surfing
Stories around surf and the ones who live and breathe the salty air, as we explore the essence of surf culture and the heartbeat of the surf industry. A personal vision, where we share our love for the surf life and unveil the latest trends and innovations shaping the surf industry. If you're in the mood, grab your board and paddle out with us.
A different kind of black friday promotion
Despite we are a business, with sales goals to achieve, we never have been a standard profit-oriented business. Of course that we want to make sales and money, but the...
6 Home Exercises That Will Really Improve Your Surf
Summer it’s here and at least around Lisbon, Portugal that means: less and weaker waves, crowd beaches and less time to surf. At the day I’m writing this article have...
A 1979 Volkswagen Beetle made of wax
According to SurferToday, there are more or less, 23 million active surfers in the world. I know that we cannot predict from this number how many wax their boards, and...
The unpredictability of surf and a leap of faith
As a sport, surf is probably one of the most fickle ones. It depends on so many factors and scenarios that predicting what gear will work or not (and how...
10 funny facts about surf
SURFING WAS NOT INVENTED IN HAWAII BUT IN PERU. Accordingly to Wikipedia, "the riding of waves has likely existed since humans began swimming in the ocean. In this sense, bodysurfing...
WSL – a dream that became a marketing opportunity that became our biggest marketing error (so far)
We started to test Van der Waal in 2015 and in 2016 we officially launched as product our Performance Series 1.0. Afonso was still working at his full day job,...